It’s late 2020 and I still see many sites built on the Sitecore Experience Platform that are not utilizing the potential of Sitecore’s Marketing features.
As an inspiration to marketers and developers, I’ve decided to set up a campaign for a fictive travel site. This campaign will cover many parts of the Sitecore Experience Platform including
- Goals and Engagement Value
- Behavioural Profiling
- Campaign Creator
- A/B Testing
- Sitecore Forms + Forms Extensions
- Experience Profile and setting identifiers
- Automated Email Campaigns
- Marketing Automation plans
- Contact Lits
- Manual Email Campaign with A/B Testing
- xConnect Helper
I hope you enjoy these videos. I’m always happy to receive feedback.