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Video Series: A Campaign from A to Z #4: Analytics and custom segments
In this episode, we’ll look at the built-in features that Experience Analytics has to offer and how we can now gain insights thanks to our campaign setup. Additionally we’ll look into custom segments – a feature new to Sitecore 10 allowing to set up custom filters for Experience Analytics reports.
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Video Series: A Campaign from A to Z #3: A/B Testing
The third episode of this series will take a closer look at A/B testing. We’ll first use a test to determine the best text and call-to-action variant and then we’ll send an Email Campaign using A/B testing to determine the best variant.
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Video Series: A Campaign from A to Z #2: Automated Emails
This episode focuses on setting up automated email campaings. We will be triggering these campaigns through form submissions and through Marketing Automation. We will also be setting up contact lists that will be used later on in this sieries.
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Video Series: A Campaign from A to Z. Episode 1
It’s late 2020 and I still see many sites built on the Sitecore Experience Platform that are not utilizing the potential of Sitecore’s Marketing features. As an inspiration to marketers and developers, I’ve decided to set up a campaign for a fictive travel site. This campaign will cover many parts of the Sitecore Experience Platform…